It was the 5th exhibition for us last July. Our textile is displayed at Stylem’s booth this year. Accompanied by Stylem, we will visit apparel companies in Paris and Milan to have business talks with them. We will go to Premiere Vision, so we hope you will be looking forward to our report.

Combined several exhibitions held in Italy into one, Milano Unica kicked off in 2005. Along with Premiere Vision, it is regarded as one of the two largest topnotch textile exhibitions in the world and attracts many buyers from across the world. Whereas Premiere Vision has welcomed many overseas exhibitors, Milano Unica invited only European exhibitors but finally opened its door to Japanese garment companies in September 2014.

The Japan Observatory has been held 7 times in a row. As interests in it among visitors have increased year after year, royal buyers have come back to this pavilion every year. With a growing number of buyers in the world who would purchase the famous brand materials earlier, Milano Unica changed the opening of AW fair from September to July, exploring a path of its transformation. Facing positive responses from buyers for this decision, Milano Unica is leading textile fairs in the world. Many well-known brands have come to The Japan Observatory and proactively participated in business matching programs.

The Japan Observatory at Milano Unica 2018AW（Held in July 2017） FamousVisiting Buyers

AKRIS / ALEXANDER MCQUEEN / ALEXANDER WANG / ALFRED DUNHILL / ALPHAFABRIC / AMERICAN EAGLE / BOTTEGA VENETA / BRIONI / Brooks Brothers / BURBERRY / C.C.P. / CALVIN KLEIN / CANALI / CELINE / Champion / CHRISTIAN DIOR / CONVERSE / COS / DIANE VON FUERSTENBERG / DIESEL / DOLCE & GABBANA / ERMENEGILDO ZEGNA / ETRO / FENDI / FRANCO FERRARO / GIAN CARLO ROSSI / GIANNI VERSACE / GIORGIO ARMANI / GIVENCHY / GOLDEN GOOSE / GUCCI / GUESS / Helmut LANG / HERMES HOMME / HERNO / HUGO BOSS / ISABEL MARANT / J&M DAVIDSON / J.W. ANDERSON / JACOB COHEN / JIL SANDER / KENZO / KITON / KRIZIA / LANVIN / LORO PIANA / LOUIS VUITTON / LUCIANO SOPRANI / MAISON KITSUNE / MAISON MARGIELA / MARGARET HOWELL / MARNI / ARZOTTO / MICHIKO KOSHINO / MILA SCHON / MISSONI / NIKE / NORWEGIAN RAIN / PAL ZILERI / PAUL SMITH / PHILIPP PLEIN / PINKO / PRADA / RAG & BONE / REBECCA TAYLOR / ROBERTO CAVALLI / SERGIO TACCHINI / SLOWEAR / Sportsmax / ST. DUPONT / STELLA MC CARTNEY / Ted Baker / TOD’S / TOM FORD / TOMMY HILFIGER / TRUSSARDI / VALENTINO / VICTORIA BECKHAM / VIVIENNE WESTWOOD / WGSN / WOOLRICH 他

Milano Unica Outline of the Exhibition

Exhibition Name ：26th Milano Unica
Dates ：February 6 (Tue) – 8 (Thur) in 2018 9:00-18:30
Organiser ：Milano Unica Secretariat
Venue ：Rho Fieramilano

「The Japan Observatory」 at MU 2019SS outline

Organiser ：Japan Fashion Week Organisation Japan International External Trade Organization
Aid ：METI（Temporary） Venue Scale：520 ㎡（Temporary） Business Corner（Exhibitor’s business negotiation booth accumulation）＋Japan PR Corner
Exhibit Place：Milano Unica
Special installation area inside the hall（Rho Fieramilano Hall.12）